Meta growth center

Find out which message, audience and creative bring in customers, and promote what works.

Connect ads, audiences, creatives, landing pages and leads into one business picture.

Build your next campaign See Roby in action

SocialPilot connects creative, audience and business outcome - not just ad to impression.

Connects with WhatsApp, Google, Meta and the tools you already use
Facebook Messenger Threads Claude Grok Photoshop CapCut Meta Business Suite Tag Manager YouTube
Instagram Audience Network ChatGPT Gemini Canva Illustrator Meta Pixel Google Analytics WhatsApp TikTok
09:17
Roby
online
Roby, which creative is working best this week? 17:05
The testimonial video is leading - its cost per lead is significantly lower than the rest. I've prepared 2 more variations to test. Upload them for your approval? 17:05
Approve. Increase the budget on what's getting results. 17:06
I raised the leading video's budget by 25%, per your approval. There's also an ad that brought no leads - pause it? 17:06
Prepare a remarketing campaign for people who didn't leave details. 17:07
I prepared remarketing for Instagram and Facebook with a focused offer for viewers who didn't convert. Approve? 17:07
Approve. How many leads this month? 17:08
212 leads this month from Meta, up 23%. The ads are running and working - I'll ping you if anything needs attention. 17:08
Message

Set a goal and budget, Roby builds audiences and manages the campaign.

Roby knows your ad account. Message him on WhatsApp in natural language - and he prepares creative, runs tests, and acts within the budget and approvals you set.

  • You ask in natural language
  • Roby prepares, executes or asks for approval
  • Every action is logged and connects to the next step
How it works

From angles and audiences to optimizing by lead quality, step by step

Get to know your audience

First we figure out who your customer is, what holds them back and what they really want - then find the message that makes them stop and act.

Build the campaign

Roby prepares it all for you - ads, copy, videos, carousels and forms - and connects WhatsApp, audiences and placements so you reach the right people.

See what really works

Instead of guessing, we test creative against creative, message against message and audience against audience - and keep what brings results.

Improve by real leads

We don't stop at clicks. Roby follows what happens after the lead - a call, a meeting or a sale - so you invest only in what brings real customers.

The model in brief

Your whole Meta campaign. One agent, one chat.

You set the budget and approvals - Roby builds, tests and reports in a chat. Management is billed in tokens by usage, and you pay Meta directly for ad spend.

Test axes
4
Creative · message · audience · offer - tested head-to-head in A/B
Networks & placements
Meta
Facebook and Instagram - feed, Stories, Reels and placements, managed from one chat
Agency retainer
0
Management is billed in tokens by usage; you pay Meta directly for ad spend
Social advertising comparison

SocialPilot vs. Meta Ads Manager, a marketing agency and boosted posts.

Facebook and Instagram advertising runs on creative, audiences, and remarketing. Here is how each approach looks - and what changes when an AI agent builds campaigns, refreshes ads, and learns from the leads that actually come in.

Capability SocialPilot Meta Ads Manager Digital marketing company Freelance campaign manager Boosted posts
Setting the campaign objective, audiences and quality conversion Included as a built-in part of the system Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope
Creating messages, ads and creatives based on the business and brand Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Included as a built-in part of the system Included as a built-in part of the system Not a built-in part of the solution
Custom audiences, remarketing and lookalike audiences Included as a built-in part of the system Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Not a built-in part of the solution
Controlled A/B tests for messages, audiences and creatives Included as a built-in part of the system Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Not a built-in part of the solution
Connection to campaigns, landing pages, leads and CRM Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Not a built-in part of the solution
Identifying performance changes, ad fatigue and preparing creative refreshes Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Not a built-in part of the solution
Learning from lead quality and conversion data to improve the campaign Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Not a built-in part of the solution
Actions based on defined permissions, budget limits and approvals Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope

Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Not a built-in part of the solution

SocialPilot is an AI agent for Meta advertising that works according to a campaign methodology, conversion data, controlled experiments and defined boundaries - with no guaranteed results. Brand names belong to their respective owners.

Boosted posts buy reach; SocialPilot builds a system aimed at leads - creative, audiences, and conversion data working together.

Discover which campaign fits your business

Already have an account?

Open the platform to manage your Meta campaigns, approve creative and track lead quality - all in one place.

Open the platform
What you actually get

Ready deliverables, for you to approve and launch.

Campaign angles and creative

Ads, copy, videos and carousels in several variations - ready for approval.

Audience and placement setup

Audiences, lookalikes, retargeting and placements configured across Facebook and Instagram.

An A/B test plan

What's tested against what - creative, message, audience and offer - with metrics defined up front.

Optimization proposals by lead quality

What to scale, trim or pause - based on conversion data and lead quality, for your approval.

What changes in the business

From advertising that stalls to a campaign that keeps moving

01

The creative never stalls

There are always fresh variations in testing, instead of one ad that fatigues.

02

Decisions by lead quality, not just clicks

Budget moves by what produces higher-quality leads and sales - not by click volume.

03

Structured testing instead of guesswork

Every change rests on a controlled comparison - creative, message, audience and offer.

04

You approve, Roby executes

Every action runs within the budget and approvals you set - no surprises.

Questions and answers

Frequently asked questions about SocialPilot

SocialPilot prepares audiences, messages, creatives, ads, forms and connections to WhatsApp or landing pages - according to your settings and approvals. It tests variations across messages, audiences and creatives, and identifies what brings higher-quality leads.

On Google, you reach customers at the moment they are searching for a solution - based on keywords and search intent. On Meta (Facebook and Instagram), you reach customers based on audiences and interests, even before they have searched - with an emphasis on creative and messaging. In most cases, the combination works best: Google captures existing demand, Meta creates new demand, and both connect to the same landing pages and measurement.

Through several actions that work together: focusing on keywords and audiences with real intent, negative keywords that filter out irrelevant searches, alignment between the ad and the landing page, ongoing A/B testing and measuring lead quality - not just quantity. When everything is connected in one system, each improvement feeds the next.

Search research identifies phrases with purchase intent, questions, objections and terms customers actually use. This insight improves ad headlines, landing pages, keywords, messaging and creatives - and connects organic promotion with paid advertising.

A/B Testing is a controlled experiment that compares two versions of a single element: a headline, ad, audience, creative, form or call to action. The goal is to understand what affects the result, step by step, without changing too many variables at once.

A quality lead is worth far more than a cheap lead. MR.ROBOT connects the traffic source to what happens after the lead: a call, meeting, quote, purchase or deal. This shows which campaign, message or page drives real business results - and makes it easier to decide where to invest.

No obligation. Every business starts with the engine that matters most right now: a business that wants more leads can start with a paid campaign, a landing page and Roby on WhatsApp; a business with an existing website can start with SEO, content and visibility in AI engines. Additional layers are added later according to the pace of growth.

All questions and answers

Your next campaign starts with one message.

What grabs attention should also lead to results. Tell Roby what you're promoting and to whom - and he'll build angles, creative and tests, and optimize by the conversion data and lead quality you approve.

Discover which message your business should test first

Opening an account is free. Management is billed in tokens by usage; you pay Meta directly for ad spend through your linked account - and every action follows your approvals.