Google Ads decision center

Every ad shekel should be tied to a business result.

Don't manage campaigns by clicks alone - manage them by leads, inquiry quality, sales and opportunities.

Build your campaign path See Roby in action

Google Ads center · SearchPilot Sample data

Active campaigns 6 Search & Shopping

Budget in use 68% Of the monthly budget

Inquiries received 142 This month

Leads advanced 47 Moved a stage in the CRM

Deals opened 9 From the inquiries

Cost per lead ₪83 Average this week

Search path

Google search Ad Landing page Lead CRM Meeting Deal

Recommended campaign decisions

A high-intent search term with no dedicated ad and page People are searching - but have nowhere to land Create path

A campaign brings low-quality inquiries - reduce budget Budget burns on inquiries that don't advance Adjust budget

An irrelevant search wastes budget - block it A negative keyword will stop needless spend Block term

Roby's recommendation There's a high purchase-intent search term, but it has no dedicated ad and landing page. It's worth building a full path around this search.

Landing pages CRM Leads Deals Analytics A/B Testing

SearchPilot connects Google Ads to what actually happens after the lead comes in.

Connects with WhatsApp, Google, Meta and the tools you already use

Google Ads Tag Manager Merchant Center Gemini Claude Microsoft Clarity YouTube Gmail

Google Analytics Search Console Google Trends ChatGPT Perplexity Hotjar Google Maps

09:17

Roby

online

Roby, where is our budget getting burned this week? 16:25

I found two search terms with high cost and no conversions. I've prepared a proposal for negative keywords and a budget change. Send it for approval? 16:25

Approve. Move the budget to what's working. 16:26

Added 7 negative keywords and moved ₪40/day to the campaign bringing leads at ₪22 each, per your approval. I'll track the impact and report back. 16:26

Prepare a new ad for the weekend promo. 16:27

I prepared 3 ad variations with the weekend offer and a call to action. Approve and launch tomorrow morning? 16:27

Approve. How much have we spent this month? 16:28

₪3,180 this month, 144 leads, ₪22 per lead - a 19% improvement over last month. I'll send a full report this evening. 16:28

Message

Ask Roby. He acts on your approval.

Roby knows your campaigns. Message him on WhatsApp in natural language - he checks the data, prepares a proposal and acts only on your approval.

You ask in natural language
Roby prepares, executes or asks for approval
Every action is logged and connects to the next step

How it works

From your business to a campaign that learns - step by step

Get to know your business

Not every click is worth money, so we start with what really matters to you - a lead, a call, a meeting, a sale or revenue - and build everything around that.

Build around what people search

We set it all up so you show up for the right people - keywords, audiences, ads, regions, budgets and landing pages that speak directly to your offer.

Test without risking it all

We quietly try out messages, ads, offers and landing pages to see what works best - step by step, without changing everything at once.

Keep learning and improving

Roby keeps an eye on what burns budget, what brings quality leads, and what is waiting for your approval - so your money goes to the right place.

Why it's different

Full control - no retainer, no promises.

Roby works according to conversion data, budget limits and approvals you define. There are no promises of rankings or lead counts - just a transparent working process you control.

Setup time

Minutes

From describing the business to a campaign structure ready for testing - not weeks of agency onboarding

Testing and learning

Daily

Roby reviews conversion data, keywords and budget and proposes actions for approval - never changing everything on its own

Agency retainer

Management is billed in tokens by usage; you pay Google directly for ad spend

Already have a MR.ROBOT account?

Open the platform, connect your Google Ads account and tell Roby about the business - and he'll start building your first campaign structure by the conversions, budget and approvals you define.

Open the platform

What you actually get

Not promises - real campaign assets

Conversion-focused campaign setup

A campaign built around the conversion you defined - a lead, a call or a sale - not just clicks.

Keyword, negative and audience structure

Intent-based keywords, negative keywords that cut waste, and audiences matched to region and offer.

Structured A/B experiments

Controlled comparisons of ads, messages and landing pages - one change at a time, with data.

Budget shift proposals you approve

Roby proposes moving budget from non-converting terms to converting ones - and acts only after your approval.

What changes in the business

From scattered spend to budget that works by the data

Budget follows what converts

Roby proposes directing more budget to the keywords and ads that bring conversions - with your approval.

Fewer wasted clicks

Negative keywords and pausing costly terms reduce spend on irrelevant searches.

Clarity on campaign performance

Instead of a crowded dashboard, you see what was tested, what changed and what's recommended - in plain language.

You decide, through approvals

Every significant change to budget or keywords passes your approval before it runs - you control the pace.

A campaign that learns starts with one conversation.

Tell Roby what you sell and what a conversion means for you - and he'll build a campaign structure, test and optimize according to conversion data, budget limits and approvals you define.

Discover which campaign fits your business

Opening an account is free. Roby works by conversion data, budget limits and approvals you define; you pay Google directly for ad spend.