Google Ads decision center

Every dollar you spend on ads connects to real leads, and you see a clear business result.

Don't manage campaigns by clicks alone - manage them by leads, inquiry quality, sales and opportunities.

Build your campaign path See Roby in action

SearchPilot connects Google Ads to what actually happens after the lead comes in.

Connects with WhatsApp, Google, Meta and the tools you already use
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Google Analytics Search Console Google Trends ChatGPT Perplexity Hotjar Google Maps
09:17
Roby
online
Roby, where is our budget getting burned this week? 16:25
I found two search terms with high cost and no conversions. I've prepared a proposal for negative keywords and a budget change. Send it for approval? 16:25
Approve. Move the budget to what's working. 16:26
Added 7 negative keywords and moved ₪40/day to the campaign bringing leads at ₪22 each, per your approval. I'll track the impact and report back. 16:26
Prepare a new ad for the weekend promo. 16:27
I prepared 3 ad variations with the weekend offer and a call to action. Approve and launch tomorrow morning? 16:27
Approve. How much have we spent this month? 16:28
₪3,180 this month, 144 leads, ₪22 per lead - a 19% improvement over last month. I'll send a full report this evening. 16:28
Message

Ask where the budget burns, Roby suggests a fix and acts on your approval.

Roby knows your campaigns. Message him on WhatsApp in natural language - he checks the data, prepares a proposal and acts only on your approval.

  • You ask in natural language
  • Roby prepares, executes or asks for approval
  • Every action is logged and connects to the next step
How it works

From your business to a campaign that learns, step by step

Get to know your business

Not every click is worth money, so we start with what really matters to you - a lead, a call, a meeting, a sale or revenue - and build everything around that.

Build around what people search

We set it all up so you show up for the right people - keywords, audiences, ads, regions, budgets and landing pages that speak directly to your offer.

Test without risking it all

We quietly try out messages, ads, offers and landing pages to see what works best - step by step, without changing everything at once.

Keep learning and improving

Roby keeps an eye on what burns budget, what brings quality leads, and what is waiting for your approval - so your money goes to the right place.

Why it's different

Full control, full flexibility, full transparency.

Roby works according to conversion data, budget limits and approvals you define. There are no promises of rankings or lead counts - just a transparent working process you control.

Setup time
Minutes
From describing the business to a campaign structure ready for testing - not weeks of agency onboarding
Testing and learning
Daily
Roby reviews conversion data, keywords and budget and proposes actions for approval - never changing everything on its own
Agency retainer
0
Management is billed in tokens by usage; you pay Google directly for ad spend
Campaign management comparison

SearchPilot vs. Google Ads, a digital marketing company, and self-managed campaigns.

Managing campaigns in Google Ads relies on discovery, conversion data, and ongoing improvement. Here is what each approach looks like - and what changes when an AI agent builds, tests, and learns according to a campaign methodology, within the permissions, budget, and approvals that were defined.

Capability SearchPilot Google Ads Digital marketing company Freelance campaign manager Self-managed Google Ads
Defining goals, services, locations, and a quality conversion setup Included as a built-in part of the system Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope
Building campaigns, ads, and assets based on business data Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Included as a built-in part of the system Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope
Ongoing testing, learning, and improvement based on performance and conversions Included as a built-in part of the system Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope
Controlled A/B testing for messages, assets, audiences, and offers Included as a built-in part of the system Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope
Learning from quality conversion data: leads, meetings, sales, and revenue Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope
Connecting spend, campaigns, leads, sales, and revenue Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope
Preparing messages, ads, creatives, and landing pages as part of the campaign process Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope
Actions based on defined permissions, budget limits, and approvals Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope Possible, depending on setup, plugins, integrations, service plan or scope

Included as a built-in part of the system Possible, depending on setup, plugins, integrations, service plan or scope Not a built-in part of the solution

SearchPilot is an AI agent for advertising on Google that works according to a campaign methodology, conversion data, controlled experiments, and defined boundaries. It does not guarantee leads, sales, a fixed cost per lead, or immediate results. Brand names belong to their respective owners.

SearchPilot connects discovery, campaigns, controlled experiments, and conversion data - as part of the MR.ROBOT growth system.

Discover which campaign fits your business

Already have a MR.ROBOT account?

Open the platform, connect your Google Ads account and tell Roby about the business - and he'll start building your first campaign structure by the conversions, budget and approvals you define.

Open the platform
What you actually get

Real campaign assets, yours to keep.

Conversion-focused campaign setup

A campaign built around the conversion you defined - a lead, a call or a sale - not just clicks.

Keyword, negative and audience structure

Intent-based keywords, negative keywords that cut waste, and audiences matched to region and offer.

Structured A/B experiments

Controlled comparisons of ads, messages and landing pages - one change at a time, with data.

Budget shift proposals you approve

Roby proposes moving budget from non-converting terms to converting ones - and acts only after your approval.

What changes in the business

From scattered spend to budget that works by the data

01

Budget follows what converts

Roby proposes directing more budget to the keywords and ads that bring conversions - with your approval.

02

Fewer wasted clicks

Negative keywords and pausing costly terms reduce spend on irrelevant searches.

03

Clarity on campaign performance

Instead of a crowded dashboard, you see what was tested, what changed and what's recommended - in plain language.

04

You decide, through approvals

Every significant change to budget or keywords passes your approval before it runs - you control the pace.

Questions and answers

Frequently asked questions about SearchPilot

SearchPilot defines the conversion that matters to the business and prepares campaigns for your approval: keywords, negative keywords, ads, locations, budgets and measurement. It then tracks performance and suggests improvements based on conversion data and the limits you approved.

Yes. SearchPilot is an AI agent that understands your business, builds a campaign structure based on search intent, suggests ads and keywords, runs A/B tests and identifies budget waste - and every major change waits for your approval. This lets you manage PPC independently, with professional guidance from the system.

Through several actions that work together: focusing on keywords and audiences with real intent, negative keywords that filter out irrelevant searches, alignment between the ad and the landing page, ongoing A/B testing and measuring lead quality - not just quantity. When everything is connected in one system, each improvement feeds the next.

On Google, you reach customers at the moment they are searching for a solution - based on keywords and search intent. On Meta (Facebook and Instagram), you reach customers based on audiences and interests, even before they have searched - with an emphasis on creative and messaging. In most cases, the combination works best: Google captures existing demand, Meta creates new demand, and both connect to the same landing pages and measurement.

Search research identifies phrases with purchase intent, questions, objections and terms customers actually use. This insight improves ad headlines, landing pages, keywords, messaging and creatives - and connects organic promotion with paid advertising.

A/B Testing is a controlled experiment that compares two versions of a single element: a headline, ad, audience, creative, form or call to action. The goal is to understand what affects the result, step by step, without changing too many variables at once.

A quality lead is worth far more than a cheap lead. MR.ROBOT connects the traffic source to what happens after the lead: a call, meeting, quote, purchase or deal. This shows which campaign, message or page drives real business results - and makes it easier to decide where to invest.

No obligation. Every business starts with the engine that matters most right now: a business that wants more leads can start with a paid campaign, a landing page and Roby on WhatsApp; a business with an existing website can start with SEO, content and visibility in AI engines. Additional layers are added later according to the pace of growth.

All questions and answers

A campaign that learns starts with one conversation.

Every click should come with intent. Tell Roby what you sell and what a conversion means for you - and he'll build a campaign structure, test and optimize according to conversion data, budget limits and approvals you define.

Discover which campaign fits your business

Opening an account is free. Roby works by conversion data, budget limits and approvals you define; you pay Google directly for ad spend.