Full Branding Created from Scratch

This project started with a blank canvas. I designed the logo, color palette, typography, and overall visual language to reflect growth, innovation, and precision. The brand identity is inspired by the universe and space exploration, symbolizing acceleration, forward momentum, and measurable results—core values of performance marketing.

State-of-the-Art UI/UX and Visual Experience

The website was structured around a clear and persuasive content hierarchy, highlighting Leadaster’s key strengths: qualified lead generation, ethical and transparent practices, AI-driven optimization, and white-label solutions. Each section was designed to guide users smoothly through the value proposition while maintaining a clean and professional interface.

Modern CSS techniques were used extensively to create refined animations, smooth transitions, and subtle micro-interactions that enhance usability without distracting from the message.

Animated Loader and Hero Concept

A custom animated page loader was built to introduce the brand experience from the very first second. It features a spaceship propelling itself toward the sky, reinforcing the idea of growth and launch. This concept continues in the homepage hero section, where the same spaceship moves through a blue sky filled with particles and air motion, creating a strong sense of continuity and momentum.

These animations are not decorative only; they visually support the brand narrative of speed, performance, and scalability.

Conversion-Oriented Forms

The website includes a contact form for potential clients and a dedicated advertiser registration form for partners and traffic providers. Both were strategically integrated into the user journey to encourage action once the value proposition has been clearly established.

Clear Positioning and Market Coverage

Multiple sections present Leadaster’s target audiences and areas of expertise, including lead buyers, matchmaking platforms, and traffic publishers, as well as key industries such as home improvement, insurance, security, energy systems, kitchens, and construction. This structure reinforces credibility and demonstrates the platform’s ability to scale across sectors.