Portfolio Project: Lead-Driven Landing Page for the French Energy Market (EBNT)
This project showcases the design and development of a custom landing page created for EBNT, a company operating in the French energy-transition and energy-savings sector. EBNT supports individuals and professionals in reducing energy consumption by leveraging the CEE (Certificats d’Économies d’Énergie) scheme and coordinating certified installations.
Project Goal
The primary objective was to deliver a high-performance digital asset focused on lead generation in the B2C energy market. The landing page was conceived as a conversion-oriented funnel, designed to reassure users, clearly explain complex concepts such as energy subsidies, and encourage qualified contact requests.
Every aspect of the page was built from scratch, from the overall structure to the smallest interaction detail, with a strong emphasis on clarity, credibility, and user confidence.
Branding and Visual Identity
I created the complete brand identity for this project, including logo design, color palette, typography choices, and visual tone. The UI was intentionally clean and balanced, using soft contrasts and structured layouts to convey peace, trust, and professionalism—key emotions in the energy and renovation sector.
The visual language aligns with sustainability values while remaining modern and accessible to a broad consumer audience.
UX/UI and User Journey
The user experience was designed around a simple and reassuring journey. Content is organized to progressively answer key user questions: who the company is, what solutions are offered, how the process works, and why taking action leads to concrete savings.
Separate sections address private individuals and professionals, while a step-by-step explanation of the process reduces friction and builds confidence.
Interactions and Front-End Experience
To enhance perceived quality, I implemented a custom page loader, smooth scrolling transitions, subtle CSS animations, and parallax effects. These elements add rhythm and depth without overwhelming the content, guiding attention toward key messages and calls to action.
Micro-interactions were carefully placed to support conversion while maintaining a calm and professional feel.
Result
The final result is a fully branded, conversion-optimized landing page that demonstrates my ability to deliver end-to-end digital solutions. This project highlights skills in branding, UX/UI design, front-end integration, and strategic content structuring for lead generation in a competitive and trust-sensitive market.
