# MR.ROBOT — Full Specification

> MR.ROBOT is a self-service SaaS platform for businesses that need a real online presence without hiring developers. The platform combines an AI website builder, landing page automation, AI-powered blog publishing, e-commerce, a WhatsApp AI agent, an embeddable chat widget, marketing-graphics generation, and a no-code AI app builder — all managed from a single customer dashboard. Available in Hebrew (RTL), English and French. Powered by Claude Code (Anthropic).

## Overview

MR.ROBOT is built around two ideas:
1. AI does the heavy lifting — websites, articles, store catalogs, marketing assets and ongoing edits are produced by Claude Code rather than typed by hand.
2. A single platform, not a stack — websites, blogs, shops, agents and inbound leads share one customer dashboard at /platform.

Customers do not write code, manage servers or coordinate vendors. They describe what they want; the platform builds and operates it. The technical surface (Linux, Apache, MySQL, DNS, SSL, payments, AWS S3, M365 transactional email) is managed entirely by the platform.

## Products

### AI Website Builder
- URL: https://mrrobot.co.il/create-website-automation
- What it does: Guided wizard collects the customer's brand, target audience, visual tone, page list, business description and assets. Claude Code generates a complete, SEO-ready, multilingual website in ~10 minutes on a dedicated subdomain (custom domain available with a subscription).
- Languages: he, en, fr, plus the customer's chosen target language for the generated site.
- Modifications: Customers iterate via natural-language edits — either through the customer dashboard or by chatting with Roby on WhatsApp.

### Landing Page Automation
- URLs: https://mrrobot.co.il/landing-page (marketing) → https://mrrobot.co.il/create-landing-automation (wizard)
- What it does: 22-step strategic wizard (industry → goal → audience → problem → promise → offer → urgency → trust → visual tone → brand colors → form fields → lead delivery). Generates a conversion-focused landing page in ~30 minutes.
- 12 conversion goals: leads, meetings, sales, downloads, signups, calls, donations and more — each wired end-to-end to a matching CTA pattern.
- 8 languages including RTL (Hebrew, Arabic).
- Lead distribution: configurable email/SMTP/webhook delivery plus optional Roby WhatsApp consultation.

### Blog + SEO Automation
- URL: https://mrrobot.co.il/blog-seo
- What it does: AI-driven blog publishing. Keyword research (volume × CPC × difficulty) via DataForSEO; articles structured for search intent and written by Claude; cover images generated by gpt-image-2; auto-publishing with live sitemap regeneration.
- Available on Professional and Business subscription tiers.

### E-Commerce Automation
- URL: https://mrrobot.co.il/e-commerce
- What it does: One-click online store installation on top of any MR.ROBOT-built website. Customers manage products, orders, categories, tags, attributes, reviews and shipping.
- 6 payment methods supported: HYP credit card processing (https://mrrobot.co.il/hyp-integration), Bit (https://mrrobot.co.il/bit-integration), Paybox, bank transfer, cash on delivery, cash on pickup.
- 0% per-transaction fees from MR.ROBOT (gateway provider fees still apply).
- Available on the Business subscription tier.

### Roby — WhatsApp AI Agent
- URL: https://mrrobot.co.il/roby-whatsapp-agent
- What it does: 24/7 WhatsApp agent that handles customer support, content tasks and live website modifications from the customer's phone. Intent-detection (gpt-5.4-mini) routes incoming messages to the right flow.
- Capabilities: multi-turn website modifications, multi-turn SEO blog-article generation, voice transcription (Whisper), image OCR, PDF OCR. Account-aware system prompt (20 most-recent websites baked in). Auto-detected Hebrew/English/French.
- Pricing: text chat is free (no token debit). Operations consume tokens (see "Per-Operation Token Costs" below).

### Virtual Assistant
- URL: https://mrrobot.co.il/virtual-assistant
- What it does: One-line embeddable AI chat widget for any MR.ROBOT-built website. Visitors get instant answers about products, services, pricing, hours, etc.
- Configuration: 5-trait persona builder (Personality / Profile / Operating Manual / Purpose / Knowledge) with an AI Prompt Builder helper. Optional pre-chat form (up to 12 fields). Customizable theme, primary color and reply word cap.
- Models: 4 selectable LLMs (gpt-5.5, gpt-5.4, gpt-5.4-mini, grok-4.3) with per-reply token costs.
- Multi-language UI (he/en/fr auto-detected). Visitor replies in their own language.
- Install: <script src="https://mrrobot.co.il/assets/js/virtual-assistant.js" defer></script>
- Analytics: /platform/virtual-chats

### Marketing Studio
- URL: https://mrrobot.co.il/platform/marketing
- What it does: AI-generated flyers and visual marketing assets. Wizard collects brief → AI generates plan + image (gpt-image-2) + HTML render. Editor allows fine-tuning text, colors, fonts. PNG export.

### Builder Agent
- URL: https://mrrobot.co.il/platform/builderagent-getstarted
- What it does: No-code AI development of full-stack apps. Customer subscribes a dedicated Hetzner Cloud server ($100/month); AI agent asks structured questions to understand the app, then builds frontend + backend + database. Unlimited apps per server, unlimited domain names.
- Examples: CRM, admin dashboard, e-commerce store, booking platform, project manager, internal tools, REST API, customer portal, inventory system, SaaS application.

## Subscription Tiers

| Tier | Monthly Price | Tokens/month | Includes |
|---|---|---|---|
| Starter | $14.50 | 1000 | Website + custom domain + unlimited edits |
| Professional | $24.50 | 2000 | + AI-powered Blog (publishing, SEO, articles) |
| Business | $44.50 | 4000 | + E-Commerce Shop (products, orders, payments) |

Plans renew monthly via BlueSnap. Cancellation is self-service in /platform/settings.

## Token Economy

Tokens fuel every AI operation on the platform. Customers receive a monthly grant with their subscription and can top up with one-time token packs that never expire.

| Pack | Tokens | Price | Discount |
|---|---|---|---|
| 2,500 Tokens | 2,500 | $9 | 0% |
| 5,000 Tokens | 5,000 | $17 | 6% |
| 10,000 Tokens | 10,000 | $32 | 11% |
| 20,000 Tokens | 20,000 | $60 | 17% |
| 40,000 Tokens | 40,000 | $112 | 22% |
| 80,000 Tokens | 80,000 | $208 | 28% |
| 160,000 Tokens | 160,000 | $384 | 33% |
| 320,000 Tokens | 320,000 | $704 | 39% |

Tokens stack across subscriptions and one-time purchases — never expire, never reset.

## Per-Operation Token Costs

- Landing page generation: 1650 tokens
- Landing page modification: 200 tokens
- Website modification (from platform): 100 tokens
- Website modification (from WhatsApp Roby): 150 tokens
- Marketing flyer (v2 — plan + image + render): 150 tokens
- Doctor page-scan: 100 tokens per page (non-refundable)
- Virtual Assistant prompt-builder turn: 2 tokens
- Virtual Assistant prompt-builder generate: 10 tokens
- Virtual Assistant visitor reply: 2 (gpt-5.4-mini) / 4 (gpt-5.4) / 6 (gpt-5.5) / 3 (grok-4.3) tokens
- Virtual Assistant rolling summarization (background): 5 tokens
- Magic-wand AI text enhancement (.ai-assistance fields): 4 tokens
- Roby WhatsApp text reply: free
- Roby voice transcription: 2 tokens per minute
- Roby image OCR: 100 tokens
- Roby PDF OCR: 100 tokens per page
- Roby blog article generation: 250 tokens

Token costs are interpolated from the live constants in php/db_config.php. Numbers above reflect the current platform state.

## Languages

- Platform dashboard (/platform): Hebrew, English, French.
- Public marketing pages: Hebrew (default), English, French.
- Generated customer websites: customer chooses target language during the wizard.
- Roby WhatsApp agent: auto-detects Hebrew, English, French in incoming messages and replies in the same language.
- RTL: full right-to-left support for Hebrew and Arabic content. Landing pages support 8 languages total including 2 RTL.

## Tech & Integrations

- Claude Code (Anthropic) — primary AI engine for website generation, modifications and content creation.
- OpenAI — gpt-5.4-mini (Roby intent detection, summarization), gpt-5.4, gpt-5.5 (Virtual Assistant chat), Whisper (voice transcription), gpt-image-2 (marketing imagery, blog covers), gpt-image-1 (transparent assets when needed).
- Grok / xAI — alternative chat model for Virtual Assistant (grok-4.3).
- Twilio — WhatsApp messaging (Roby + customer WhatsApp bots), ISV multi-tenant onboarding.
- Meta — WhatsApp Business Platform; MR.ROBOT is enrolled as a Tech Provider so customers can connect their own WhatsApp numbers via Meta-managed OAuth.
- BlueSnap — payment processing for subscriptions and one-time token packs.
- DataForSEO — keyword research for the Blog + SEO Automation product.
- Hetzner Cloud — dedicated servers for the Builder Agent product.
- AWS S3 — file storage (uploads, marketing renders, customer assets).
- Microsoft 365 — transactional email via Graph API.

## Key URLs

### Public marketing pages
- https://mrrobot.co.il/ — home
- https://mrrobot.co.il/create-website-automation — AI website wizard (free to start)
- https://mrrobot.co.il/landing-page — Landing Page Automation pitch
- https://mrrobot.co.il/create-landing-automation — landing wizard
- https://mrrobot.co.il/blog-seo — Blog + SEO Automation pitch
- https://mrrobot.co.il/e-commerce — E-Commerce Automation pitch
- https://mrrobot.co.il/roby-whatsapp-agent — Roby pitch
- https://mrrobot.co.il/virtual-assistant — Virtual Assistant pitch
- https://mrrobot.co.il/claude-code-websites — "powered by Claude Code" positioning
- https://mrrobot.co.il/website-for-businesses — experimental pitch
- https://mrrobot.co.il/our-websites — gallery of all customer sites
- https://mrrobot.co.il/websites-portfolio-3 — featured live-examples gallery
- https://mrrobot.co.il/services — full services catalog
- https://mrrobot.co.il/contact — contact form
- https://mrrobot.co.il/quote — interactive quote wizard
- https://mrrobot.co.il/hyp-integration — guide: connect HYP credit-card processing to your shop
- https://mrrobot.co.il/bit-integration — guide: connect Bit (Israeli mobile payments) to your shop
- https://mrrobot.co.il/newsletter — newsletter signup
- https://mrrobot.co.il/terms — terms of service
- https://mrrobot.co.il/privacy — privacy policy

### Customer dashboard (login required)
- https://mrrobot.co.il/platform — overview / mission-control dashboard
- https://mrrobot.co.il/platform/login — sign in
- https://mrrobot.co.il/platform/register — create an account
- https://mrrobot.co.il/platform/websites — manage generated websites + subscriptions
- https://mrrobot.co.il/platform/forms — inbound form submissions inbox
- https://mrrobot.co.il/platform/tokens — token wallet + top-up
- https://mrrobot.co.il/platform/marketing — Marketing Studio
- https://mrrobot.co.il/platform/blog-articles — blog publishing (Pro/Business)
- https://mrrobot.co.il/platform/shop-products — store catalog (Business)
- https://mrrobot.co.il/platform/whatsapp-get-started — WhatsApp bot onboarding
- https://mrrobot.co.il/platform/virtual-assistants — chat-widget configuration
- https://mrrobot.co.il/platform/virtual-chats — chat-widget analytics
- https://mrrobot.co.il/platform/builderagent-getstarted — Builder Agent overview
- https://mrrobot.co.il/platform/builderagent-servers — Builder Agent server management
- https://mrrobot.co.il/platform/support — support tickets
- https://mrrobot.co.il/platform/settings — account settings

### Reference
- https://mrrobot.co.il/sitemap.xml — XML sitemap (main site)
- https://mrrobot.co.il/blog-sitemap.xml — XML sitemap (MR.ROBOT blog)
- https://mrrobot.co.il/robots.txt — crawler rules
- https://mrrobot.co.il/llms.txt — short menu
- https://mrrobot.co.il/llm.txt — business brief

## FAQ

**Who is MR.ROBOT for?**
Small and mid-sized businesses that need a real online presence — website, content, payments, customer chat — without hiring a developer or running infrastructure.

**Do I need technical skills?**
No. Every product is driven by a guided wizard or natural-language chat. Customers describe what they want; the platform builds it.

**What's free vs paid?**
Generating a website is free (no credit card required). Hosting the result on a custom domain, modifying it after generation and using AI services (blog, e-commerce, marketing assets, Virtual Assistant, Builder Agent, etc.) require a subscription. Tokens fuel individual AI operations within the chosen subscription.

**Can I use my own domain?**
Yes, custom domains are included on all subscription tiers (Starter, Professional, Business). The platform manages DNS, SSL and Apache configuration.

**Which AI models do you use?**
Claude Code from Anthropic for code generation and website modifications; OpenAI's GPT family for chat, summarization, voice and image generation; Grok (xAI) as an alternative chat model. The customer can choose between models for the Virtual Assistant chat widget.

**Is content multilingual?**
Yes. The platform UI runs in Hebrew, English and French. Generated websites can target any language the customer chooses. Landing pages support 8 languages including 2 RTL. Roby auto-detects he/en/fr in WhatsApp messages.

**How do I get started?**
Visit https://mrrobot.co.il/create-website-automation, answer a few questions and watch the AI build your site. No credit card needed to see the result.